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Marketing and the passionate minority

Clean Marketing Message

Found this over on Mack Collier — he’s a good dude and runs #BlogChat, which I should probably contribute to more — about “clean” and “dirty” conversations in the marketing space. Before you excited and think some brand is gonna start… Continue Reading

Seriously, when will people “get it” about digital marketing and advertising?

People love to advertise on TV

To a certain extent, all advertising is/was/always will be a junk science, but the facts you hear about how much money gets poured into TV (“old-school”) vs. digital (“new-school”) is stunning. To wit, check this out: 4. The average adult… Continue Reading

The new Facebook algorithm is bad for brands too

Facebook Algorithms and Brands

Here are the basics of the newest Facebook algorithm: The first update will improve the experience for people who do not have a lot of content available to see. Previously, there was a rule that you would not see multiple… Continue Reading

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Marketing automation needs to become more adaptable

Marketing Automation Is A Mess

I work in marketing and am generally of the strong belief that it needs to evolve as a field — there’s still way too many people in the industry and running departments who think in the old-school way (ad buys, “power branding,”… Continue Reading

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How to explain the world at a cocktail party

Talk about Inter-Temporal Discounting at a cocktail party

Want a cool expression to toss out at a dinner party the next time you find yourself in such a socially-elite situation? I’ve got one for you. It’s called “inter-temporal discounting.” Sounds cool, right? I bet you’re already interested. But what is it?… Continue Reading

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The value of “brand” is declining. The value of “customer relationships” is increasing.

Branding vs. Customer Experience

That chart above is from here, and here’s the methodology behind it: To find out which school of thought is more accurate, we looked at the value of brands and customer relationships as revealed by M&A data covering over 6,000… Continue Reading

Maybe stop telling me to “join the conversation” on social media

Please stop telling me to "join the conversation"

At the broadest level, I’d say I’m a pretty social media-savvy person. I don’t really use Vine and barely share to Instagram, but I do all the other major shit — and I’ve done it as a job for a… Continue Reading

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Core skill for salespeople: Verbal acuity

Traits of Good Salespeople

“Sales” is an insanely flummoxing concept to me. It’s pretty much everything at some level — because you can have the greatest product, the greatest process, or the greatest people in the world, right? But if no one can sell it and… Continue Reading