This is a super-long, but super-interesting discussion between two UPenn professors (Adam Grant and Cade Massey) on the rise of people analytics, how teams can work effectively, and how we should be hiring, amongst other topics. A video is also… Continue Reading
I wrote this back on January 5, 2014; that’s over a year ago. I am by no means an intelligent person, but I realized the potential value of Uber even before I ever actually sat foot in an Uber. (My wife and… Continue Reading
Here’s a new CMO (Chief Marketing Officer) study, this time of 1,434 CMOs. (More here.) It appears the focus of this one was “social insights,” which is a valuable thing to poll 1400 CMOs about. Duke University did a CMO survey… Continue Reading
Here are two interesting concepts related to this discussion: A lot of times, people will say things such as “The beauty of a city is subjective!” To a certain extent, that’s true; it’s also true that how someone perceives a… Continue Reading
Every company you ever speak to is somewhere in the process of redoing something about their website, and usually doing it mostly wrong — i.e. focusing on bells and whistles, and/or “something they saw on a comparison site,” as opposed… Continue Reading
Via TrackMaven, here are some key takeaways from the 2015 CMO Survey. In general, marketing spending will rise — and especially on analytics, which may double: By “double” in this case, though, it’s still only slightly above 1/10th of the entire… Continue Reading
Here’s what we seem to know about the idea of “Big Data” at this point: More or less, it might be “the future.” Despite it being the “future,” we don’t seem to be teaching it enough yet for the next… Continue Reading
We live in this algorithm-dominated world now, and part of the reason that emerged — aside from simply better technology and people focusing on it — was because for generations, a ton of big decisions were made on the gut… Continue Reading