A big part of life — and a huge part of work — is the ability to change someone’s attitudes or beliefs when they seem entrenched in one direction (say, on a particular project or course of action). I wrote before about… Continue Reading
Maybe a week after Black Friday, one of my good friends sent me a text. He said that his “Promotions” tab on GMail had gotten 39 e-mails in the past 24 hours, mostly from charities, marketers, retailers, etc. He’s unemployed… Continue Reading
I had been thinking about this for a couple of days/weeks now, so I decided to write down some thoughts about it. Doesn’t it sometimes seem like everyone on Twitter and in the general content/blogging community is trying to upsell… Continue Reading
I feel like context is often lacking in business interaction. Sometimes I feel like people get busy with projects (remember, busy and productive are entirely different concepts), run around, do their projects, go to meetings, end their day, and re-start again. They don’t often… Continue Reading
Saw this on Harvard Business Review this morning: What can a personal brand do for your career, and what’s the best way to start building one? Here’s the thing: I hate it when people talk about personal brand. Those words… Continue Reading
Been on a ton of job interviews recently where questions will range down the list of “Do you know marketing automation software?” (I do!) or “Can you use Excel?” (No doubt, son!). These things are undeniably important for any marketing/branding-type gig… Continue Reading