A couple of weeks ago, I landed in Toronto from DFW. The customs line was insanely long; I ended up waiting on it about 1 hour+. I was kind of near a co-worker, but not close enough to actually speak… Continue Reading
Let’s follow the bouncing ball here. First off, there’s a couple of things I think people get a little misguided about when it comes to “content marketing” as a concept: Your brand is unique, but you’re probably taking content marketing advice… Continue Reading
I had a freelance gig for a while writing articles for 9Lenses, and one of the articles I wrote was this jam on how to align sales and marketing. I think that’s a fairly large topic and people often avoid it, or… Continue Reading
This is what always surprises me about marketing, right? At essence, marketing is a support function for sales. You create a message, or a story, or a campaign, or however you want to define it. That message is ultimately supposed to help… Continue Reading
Kinda interesting, via here: The researchers first approached the question with structured interviews of 60 study participants about brands and people they loved and liked. They noticed some similarities in the way participants discussed humans and items: those that were… Continue Reading
From here: According to a recent survey sourced in Ad Age, 75 percent of marketers said that content should frequently mention products and services, yet 60 percent of their audience turns down salesy content. This is the true rubber-meets-road moment… Continue Reading
Look, there are ways to do content marketing right — Hubspot mostly does it right, and they wrote up this post this week after hitting 15,000 customers — and then there are ways to do it wrong, which notably means “Following an expert… Continue Reading
I’ve talked to a lot of random high-middle-management people in my life who have told me that there isn’t really a logical reason to invest in mobile, because it’s a “fad.” (As in, “Well, something else will come along.”) I… Continue Reading