Marketing and branding are really just synonyms for storytelling

Been on a ton of job interviews recently where questions will range down the list of “Do you know marketing automation software?” (I do!) or “Can you use Excel?” (No doubt, son!). These things are undeniably important for any marketing/branding-type gig… Continue Reading

How long should the ideal blog post be?

If you believe in the idea of inbound marketing as a potential wave of the short-to-intermediate term future (in reality, it’s already here), then you need to be blogging on your organization site and creating content that draws in the… Continue Reading

The inherent contradiction involved in LinkedIn’s new content marketing score is going to make the idea of employee engagement more important than ever

This is an interesting little sequence of events here. Follow along: 1. LinkedIn is much better at sending traffic back to your homepage — and thus potential leads — than Facebook or Twitter are. Remember: people go on Facebook to stalk… Continue Reading

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Can the Brand Arc, via ZOO and Google, help marketers better understand how to tell their story?

ZOO is an “agency for agencies,” or, said another way — it’s a custom solution for those trying to market/advertise across Google and YouTube. It’s run (essentially) by this guy Eric Solomon, who got a PhD in psychology (a good field… Continue Reading

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Hulu has a billion dollars (not all profit). It appears to be re-investing in original shows.

As more people cut the cord, streaming services like Netflix, Hulu, and Amazon Prime are going to become increasingly important (I forgot Chromecast there; muh b). This will all be tied up in whatever the “TV of the future” is… Continue Reading

What can we learn about consuming pop culture from the TED ‘Ads Worth Spreading’ list?

TED just released “Ads Worth Spreading” (here’s the full list) as part of a big week for ’em (the 30th Anniversary of TED is right now in Vancouver). There are no trophies for winning, and ultimately you need to fall… Continue Reading

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The median age of a TV viewer is now 54. Has advertising basically become a junk science?

I'm a white male, age 18 to 49. Everyone listens to me, no matter how dumb my suggestions are. — Homer J Simpson (@homersquotes) February 7, 2011 Amen, Homer. We were all taught to believe that the central idea of… Continue Reading

Marissa Mayer is apparently rolling the dice on digital magazines

Marissa Mayer — who made a splash wit some product grabs (Tumblr) and some people grabs (Katie Couric, David Pogue) recently — gave a Yahoo (Yahoo!) keynote at CES 2014 and talked about some of Yahoo’s upcoming plans. It was an entertainment-driven… Continue Reading