Why your marketing campaigns suck
Over-focus on process and quantity of tasks + under-focus on value and clarity of concept. Continue Reading
Digital Marketing
Digital marketing strategy: The big lies
When lies and buzzwords replace the real deal of how to think on/approach what you do digitally, that’s less than stellar. Continue Reading
The ‘on brand’ problem
It’s important to be “on brand,” yes, but you need an actual understanding of what that term means in order to achieve that nirvana. Continue Reading
User personas are mostly worthless
If you’re still using “user personas” or “marketing personas” but claiming data is massively important, well, you’re lying to yourself somewhere in the process. Continue Reading
Digital marketing plan: Blow up the bridge
Art of War time. Apply the face paint. Continue Reading
Email marketing best practices: Be conversational
Have a dialogue. Show your value. Continue Reading
‘Omni-channel marketing’ is buzzword hell
“Our Q3 omni-channel strategy drew significant ROI, and by that I mean we tracked Facebook impressions for a few posts and they seemed OK.” Continue Reading
Your digital strategy sucks. Here’s why.
A quick hint: it all goes back to human psychology. Continue Reading