If you like this post, feel free to share it with your friends. Share buttons are at the bottom of the post. Before we get into this, let’s just be clear up front: e-mail is probably one of the worst… Continue Reading
Everyone in the modern world seems to complain about e-mail. Like, everyone. I’ve had a bunch of jobs, in a bunch of different industries/verticals/cities/bosses, and regardless of all the differences, this whole concept of ‘OMG, I cannot stay on top… Continue Reading
Stop and think about this for one second, and try to follow this bouncing ball: A lot of people (probably a majority) do check their e-mail at off-hours, i.e. night-time at home. When they’re doing that, a subsequent large number are probably… Continue Reading
Want to count the ways that e-mail is awful? Sure, let’s do that. It’s probably the biggest time-suck of the modern age. Even though it’s really easy to solve many work issues with a 5-minute convo, it always becomes a… Continue Reading
We already know that 89 billion business e-mails are sent in a given day (that figure is probably higher for 2014), no one even remotely contextualizes their e-mail (so that everyone assumes everything has to be responded to immediately), e-mail… Continue Reading
Maybe a week after Black Friday, one of my good friends sent me a text. He said that his “Promotions” tab on GMail had gotten 39 e-mails in the past 24 hours, mostly from charities, marketers, retailers, etc. He’s unemployed… Continue Reading
Simple idea behind e-mail was to make our lives easier and more connected. It did that — you can fire off one line to a friend/business partner in Finland, and they can get it seconds later — but in the… Continue Reading
Did this yesterday with Facebook in honor of #SBW2014, so now we’ll do it with e-mail marketing. Before we get going, remember two things: (1) please don’t call this “an e-mail blast“ and (2) always keep in mind that human attention… Continue Reading