Brief thought exercise: in reality, does your job need to exist?
Are you doing something that really moves the org forward, or are you there to represent how fast the place is growing? Continue Reading
Marketing
Small Business Marketing Success Stories: Facebook
Since it’s Small Business Week, I thought it might be interesting/helpful/something to create a series of posts around the different ways that small businesses can use “this new marketing reality” to position themselves better. Whether you’re a fan of Thomas Friedman… Continue Reading
The future of politics (are you listening, Rand Paul?) could be addressable advertising
It seems like people have been discussing this idea of “what Big Data can really do” for years without tremendously tangible day-to-day results (possibly because of this and this). Still, it seems logical that as SmartPhones become the primary gadget… Continue Reading
The inherent contradiction involved in LinkedIn’s new content marketing score is going to make the idea of employee engagement more important than ever
This is an interesting little sequence of events here. Follow along: 1. LinkedIn is much better at sending traffic back to your homepage — and thus potential leads — than Facebook or Twitter are. Remember: people go on Facebook to stalk… Continue Reading
What is Alibaba? It’s kind of like if you combined Amazon, Hulu, JCPenney, PayPal, Google Maps, Twitter, Spotify, Orbitz…
Lot of news recently about Alibaba, since it’s going public in the United States. A common refrain is: what is it? There are many ways to answer that — do your own Google search — but this one might be the… Continue Reading
Social media pretty much killed the marketing funnel and the relationship between “advocacy” and “customer”
Is the conventional funnel you always hear about actually now dead? Continue Reading
There are 500 million tweets sent every day, give or take. So how do you make yours stand out on Twitter?
By some measure, there are 500 million tweets sent everyday, world-wide. For the purposes of an exercise, consider this: if you were to say that each tweet represented one inch of space (because why not), the 500 million inches therein would… Continue Reading
Oh goddamn, Whole Paycheck — er, Whole Foods — is in trouble and may be lowering prices
I had this MBA Strategy class last fall. It was supposed to meet 12-14 times; the professor was sick three times and one time, I’m pretty sure he didn’t show up. So we met about 10 times, and I swear… Continue Reading