Future employment: Data translators
Following the bouncing ball (or the data-brick road). Continue Reading
Metrics
Business intelligence tools: The four areas to consider
What can a global leader at McKinsey teach us about what business tools we need to be thinking about for growth? Continue Reading
Performance metrics: Evolve or die
The performance metrics you use (both internally and externally) are probably outdated for the digital age. So, what now? Continue Reading
Organizational Change: Avoid ‘The Spreadsheet Mentality’
The Spreadsheet Mentality is a business concept born from “what’s measured is what matters.” And it absolutely murders productivity and efforts at organizational change, even though executives tend to deify it. Continue Reading
How to fix a terrible conversion strategy
It’s somewhat stunning to me how few marketers and salespeople think about their website’s conversion strategy. This is a true story, by the way; it’s not made up in any way. A few years ago, I had this gig in… Continue Reading
Page views, time spent, clicks, uniques, and shares: does anyone really know how best to measure an online audience?
It feels like people have been saying this for years, although it probably hasn’t really been that long: essentially, the media game is changing. Here’s an article from today via The Atlantic, noting that outbound links off of Facebook went from 62… Continue Reading