The brand awareness strategy paradox
Ah, kneeling to worship at The Shrine of Big Numbers. Continue Reading
Mobile Marketing
Top eCommerce trends of 2017
Some help from my friends over at payever. Continue Reading
Digital marketing plan: Blow up the bridge
Art of War time. Apply the face paint. Continue Reading
‘How do consumers find our product?’ has become ‘How do algorithms find it?’
Many marketing and sales types — as well as high-level executives — often worry about how potential consumers will find their products, and rush around screaming about KPIs and ROI and deliverables and optimized lead generation programs, all of which… Continue Reading
Future of Marketing: Science, Storytelling, Speed, Simplicity, and Substance (5S)
People who study business love things like “The 4Ps” (price, product, promotion, and place!) or “The 7C Compass Model” or whatever. In reality, this is mostly reams of bullshit, or a way to potentially think about the bigger ideas… Continue Reading
Time spent with print vs. ad spend on print = a mess
From here and Mary Meeker: Check that baby out — ad spend on print is still 18 percent, but “time spent” is 4 percent. That’s a mess. TV still dominates — even though the whole thing is a junk science — and… Continue Reading
Forget “digital natives.” Talk about “mobile natives.”
I would think (hope) that most people in the general marketing field understand that marketing is changing as generations change out — here’s one small example — although I’m not entirely sure marketing always quickly catches up to trends going… Continue Reading
Is the future of search engines going to be contextual search?
In other words, in the old days, if you wanted to do something—navigate to the restaurant where you’ve got a dinner reservation—you might open a web browser and search for its address. But in the post-search world of context—in which our… Continue Reading