The simple, single-image solution to your marketing problems
165 ideas will fail, and one will work. Continue Reading
Omni-Channel Marketing
More marketing ROI: Kill off “branding”
One organizational tweak might work here. Continue Reading
A nice stat about executives lip servicing digital marketing
A doozy. Continue Reading
Engagement marketing gets destroyed by growth KPIs
The Shrine of Big Numbers mostly destroys effective marketing. Continue Reading
Top eCommerce trends of 2017
Some help from my friends over at payever. Continue Reading
Why your marketing campaigns suck
Over-focus on process and quantity of tasks + under-focus on value and clarity of concept. Continue Reading
User personas are mostly worthless
If you’re still using “user personas” or “marketing personas” but claiming data is massively important, well, you’re lying to yourself somewhere in the process. Continue Reading
Email marketing best practices: Be conversational
Have a dialogue. Show your value. Continue Reading