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Why aren’t sales-driven websites more transparent?

What's the purpose of your website?

I had a semi-deep thought this morning and decided to write a post about it. It won’t be anything remarkable or even that nuanced, but I think people might be missing the boat when it comes to how to design/structure… Continue Reading

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On employee engagement and sales

Employee Engagement and Sales

I’d venture to guess that a lot of people in standard business roles, when they hear a term like “Employee engagement,” they think of a fluffy cloud hovering around the Human Resources department. They don’t know exactly what it is, but it… Continue Reading

Third-party reviews are pretty significant for larger purchases

Path to Purchase

I find buyer behavior pretty interesting. (I mean, who wouldn’t, am I right?) I know people — pretty close to me — who totally nickel-and-dime a $400 flight somewhere, but then spend $8K on new dishes. (No joke.) Clearly, the… Continue Reading

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Only 30 percent of salespeople are ready for a buyer’s questions

Look at this chart above. It’s from this blog, and as you can see at the bottom, it’s based on data from the Q4 2013 North America and Europe Executive Buyer Insight Online Survey. If you scroll down some of… Continue Reading

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Funny: B2B inbound marketing is essentially akin to stalking

KoMarketing Associates — they have a pretty good presence on LinkedIn, as an aside — did a little recap of InBound 2014 (the Hubspot conference) on their site. They tried to focus on six major themes that emerged from it, and… Continue Reading

Sales isn’t about ‘closing’

I recently saw this on HubSpot’s blog — it’s essentially snippets of sales advice from professionals that you can then ‘click to tweet.’ (It’s amazing how many people 55 and over think ‘click to tweet’ is ingenious. It really is amazing.)… Continue Reading

Nordstrom: full-line store sales down 1.2%, but Nordstrom.com up 22%. A new trend?

Cool article on Forbes about Nordstrom’s evolving strategy in retail; consider this paragraph especially: It is very important to understand the customer’s need to find time to shop.  Nordstrom gets this.  Consumers, especially young working people, are less and less interested in… Continue Reading

Home Depot just taught you something about the housing market

That video above is from a year ago, but the current Home Depot fiscal situation is seemingly a lot better — their second-quarter profit just climbed 14 percent and they’re trading at around $88/share now (that’s up!). Check out this chart… Continue Reading