Let’s start here: Twitter may be approaching a tipping point, although it could be years away. It has about 1/8 the active users of Facebook, and you can make an argument that the only people who should really be on Twitter are journalists and thought… Continue Reading
You may have seen this already — if not, here’s what happened. Jack Dorsey, who co-founded Twitter and is now running things at Square (that little thing on top of iPads that you can swipe your credit card through, for… Continue Reading
Did this yesterday with Facebook in honor of #SBW2014, so now we’ll do it with e-mail marketing. Before we get going, remember two things: (1) please don’t call this “an e-mail blast“ and (2) always keep in mind that human attention… Continue Reading
Since it’s Small Business Week, I thought it might be interesting/helpful/something to create a series of posts around the different ways that small businesses can use “this new marketing reality” to position themselves better. Whether you’re a fan of Thomas Friedman… Continue Reading
This is an interesting little sequence of events here. Follow along: 1. LinkedIn is much better at sending traffic back to your homepage — and thus potential leads — than Facebook or Twitter are. Remember: people go on Facebook to stalk… Continue Reading
Lot of news recently about Alibaba, since it’s going public in the United States. A common refrain is: what is it? There are many ways to answer that — do your own Google search — but this one might be the… Continue Reading
Is the conventional funnel you always hear about actually now dead? Continue Reading
By some measure, there are 500 million tweets sent everyday, world-wide. For the purposes of an exercise, consider this: if you were to say that each tweet represented one inch of space (because why not), the 500 million inches therein would… Continue Reading