Here’s a new CMO (Chief Marketing Officer) study, this time of 1,434 CMOs. (More here.) It appears the focus of this one was “social insights,” which is a valuable thing to poll 1400 CMOs about. Duke University did a CMO survey… Continue Reading
Just read this article on Forbes about LinkedIn publishing and how it’s poised to become the next great media company. Not sure I 100 percent agree, but my opinions are neither here nor there; I’m one person, and I’m not… Continue Reading
I read blogs and articles from Wharton (UPenn) professors all the time, because it seems like a really reputable business school that’s given the world some really solid business thinkers (including a friend or two of mine). Most of the… Continue Reading
Goes something like this, I think: Old idea: Everything comes back to storytelling; that’s what the brain resonates around. If you’re in marketing, that’s what you should do. That’s essentially the keynote of most every marketing conference since 2009, and… Continue Reading
This should be the future of how brands try to reach people. It might take a while, though. Continue Reading
We live in this algorithm-dominated world now, and part of the reason that emerged — aside from simply better technology and people focusing on it — was because for generations, a ton of big decisions were made on the gut… Continue Reading
Here’s a basic list of Super Bowl 49 related storylines, best I can tell: DeflateGate / adults making “ball” jokes in their nightly reports Tom Brady tries to tie Joe Montana The Seahawks try to establish themselves as a dynastic… Continue Reading
We know two things somewhat conclusively in this argument: There are many people who believe San Francisco will someday become what Detroit has become (and is recovering from). 89 percent of the initial Fortune 500 doesn’t exist anymore. To quote Varsity Blues: “Things… Continue Reading