Thought leadership: Why it’s often cringe-inducing
“Second verse, same as the first, little bit louder and a whole lot worse…” Continue Reading
Marketing
Digital marketing plan: Blow up the bridge
Art of War time. Apply the face paint. Continue Reading
Email marketing best practices: Be conversational
Have a dialogue. Show your value. Continue Reading
‘Omni-channel marketing’ is buzzword hell
“Our Q3 omni-channel strategy drew significant ROI, and by that I mean we tracked Facebook impressions for a few posts and they seemed OK.” Continue Reading
Your digital strategy sucks. Here’s why.
A quick hint: it all goes back to human psychology. Continue Reading
Personal branding: Sounds buzzword-y, is crucial
A ‘brand’ is a marketing innovation — it’s a controlled series of graphics, text, and ads, etc. So a ‘personal brand’ can feel very forced or inauthentic and even buzzword-y. But that’s too bad, because in the modern hiring climate, personal branding is essential. Continue Reading
Lead generation was killed by … itself
“We put 2K leads into the pipeline last month!” yelps a middle manager. He neglects to mention that 108 of those people are, in fact, deceased. Continue Reading
Branding strategies: Many marketers are clueless here
Stop screeching about ‘branding strategies’ in all-hands meetings when, in fact, you just want to talk about process and guidelines. They’re very different things. Continue Reading