The dumb shit is what people remember, so lean into the dumb shit
Learn to embrace the uncomfortable and put it back into the world. Continue Reading
Storytelling
The value of protests in the algorithm age
Those 29 likes on your funny Instagram sign are not “fighting the establishment” just yet. Continue Reading
Add “business journey” to the buzzword list
Your origin story and path forward should be notable elements of who you are, but often they’re jargon-chocked BS. What now? Continue Reading
Can you challenge the status quo at work?
It’s not about rolling over and playing dead for the execs, but it does involve a bit of strategy and logic. Continue Reading
The ‘on brand’ problem
It’s important to be “on brand,” yes, but you need an actual understanding of what that term means in order to achieve that nirvana. Continue Reading
The power of business storytelling
I’ve written before about the general power of storytelling — to leadership efforts, for example, or to marketing — but now let’s discuss it in the context of business storytelling. Here’s a Wharton interview with Carmine Gallo, author of a… Continue Reading
Does marketing focus too much on campaigns?
“I don’t have time for that! We’re launching a new marketing campaign this week!” I’ve worked in a bunch of different marketing departments and capacities at companies in different industries and verticals, and I’ve always seen — especially from middle… Continue Reading
What’s your Capital-S Story?
Here’s what we know: Storytelling is very important in marketing and branding Although less people realize it, storytelling is also very important in developing leaders About 20 percent of workers globally — give or take — see/find a sense of… Continue Reading