User personas are mostly worthless
If you’re still using “user personas” or “marketing personas” but claiming data is massively important, well, you’re lying to yourself somewhere in the process. Continue Reading
Marketing
Marketing used to be about power branding, advertising, and the like. Now it seems to be about social, content, targeting, and advocacy. What does the future of marketing actually look like, though?
Thought leadership: Why it’s often cringe-inducing
“Second verse, same as the first, little bit louder and a whole lot worse…” Continue Reading
Digital marketing plan: Blow up the bridge
Art of War time. Apply the face paint. Continue Reading
Email marketing best practices: Be conversational
Have a dialogue. Show your value. Continue Reading
‘Omni-channel marketing’ is buzzword hell
“Our Q3 omni-channel strategy drew significant ROI, and by that I mean we tracked Facebook impressions for a few posts and they seemed OK.” Continue Reading
Your digital strategy sucks. Here’s why.
A quick hint: it all goes back to human psychology. Continue Reading
Lead generation was killed by … itself
“We put 2K leads into the pipeline last month!” yelps a middle manager. He neglects to mention that 108 of those people are, in fact, deceased. Continue Reading
Branding strategies: Many marketers are clueless here
Stop screeching about ‘branding strategies’ in all-hands meetings when, in fact, you just want to talk about process and guidelines. They’re very different things. Continue Reading