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How To Get Buy-In: It’s all about positive energy

How To Get Buy In

Take a look at this chart; I got it from here: “Buy-in” is a pretty important concept, all told. If you have an idea and you can’t get people to buy into it, what’s the value of the idea? In harshest… Continue Reading

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Change meeting structure and foster transparency

Transparency At Work

Cool article on Inc about a company in Iowa (that’s also 104% solar powered, as you can see above) that went to a “flat” management structure and practiced transparency. It’s a relatively small company, and I know something like that would be… Continue Reading

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Technology killed recruiting

How Technology Killed Recruiting

At most organizations, the idea of daily deliverables murdered strategy. I also often think that the sheer concept of “head count” murdered innovation. You can add another one to the “X-Thing In Business” murdered “Y-Thing In Business” column: technology damn near slashed recruiting’s effectiveness… Continue Reading

Time spent with print vs. ad spend on print = a mess

Ad Spend vs. Time Spend Print Media

From here and Mary Meeker: Check that baby out — ad spend on print is still 18 percent, but “time spent” is 4 percent. That’s a mess. TV still dominates — even though the whole thing is a junk science — and… Continue Reading

Pro-Choice! Pro-Life! Um, how about Pro-Voice?

Aspen Baker and Pro-Voice Abortion

Personally have never understood the over-politicization of the abortion topic, especially because it’s inherently ironic that decisions about women’s bodies can be dictated in a political arena, which is predominantly old white men with money.  Now there’s this: Pro-voice means listening to all… Continue Reading

How do you get your idea to catch on?

How To Get Ideas To Catch On

Challenging question, right? And in a way, kind of the crux of everything. If you have the greatest idea in the history of mankind but no one buys into it, well … was it really the greatest idea in the history… Continue Reading

Cost of Living: What’s the hourly wage you need for a 2BR in every state?

Cost of Living for 2BR Apartment by each state

From here (via here):

This is how we SHOULD think about marketing, but we DON’T

How to think about marketing

From here: “I came from a different path in marketing. It’s deeply formed my view on what’s the appropriate approach.  I can remember when I played college football one of our coaches said, ‘Your value to the team is how… Continue Reading