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Can you make money (revenue) off social media sites like Facebook, Twitter, Instagram, etc? And if you can’t, will social someday become a fad?

Let’s start with a couple of basics: Facebook and Twitter, the two behemoths in the general social media space right now (I’d classify Instagram as Facebook, and I might include YouTube as the third behemoth), are now both public companies.… Continue Reading

Could something called TINYPulse save the idea of performance management/evaluations?

Fact that’s hard to argue: performance evaluations/management are often a train wreck. They typically happen once per year — if that — and they’re often not even based on what the employee necessarily did that year, but rather what the company’s more abstract… Continue Reading

1

The last time Amazon didn’t post at least 14 percent sales growth in a quarter was the fall of 2001. Whoa.

Check out the chart above; essentially, the last time that Amazon had quarter-over-quarter sales growth of less than 14 percent was, ahem, 2001. This is a completely new model in the business world in some ways, because while their sales growth — and the… Continue Reading

1

Apple is dead. Long live Apple!

You know how athletes — and definitely professional wrestlers — always talk about being gunned for when you’re No. 1 / the champion? If you want a real-life application of that, look no further than Apple, the undisputed cash-on-hand king… Continue Reading

The process of boarding a plane was 50 percent slower in 1998 than in 1970. Can we fix this process? (Hello, Steffen Method vs. WILMA)

There is a surprising amount of research out there on the effectiveness of different plane-boarding processes — and, honestly, a surprising amount of videos on YouTube of literally nothing more than people waiting to board a plane. I suppose it all makes… Continue Reading

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Can the Brand Arc, via ZOO and Google, help marketers better understand how to tell their story?

ZOO is an “agency for agencies,” or, said another way — it’s a custom solution for those trying to market/advertise across Google and YouTube. It’s run (essentially) by this guy Eric Solomon, who got a PhD in psychology (a good field… Continue Reading

4

If you’re emotional at work, will that kill your career?

Showing emotions at work

This is a pretty nuanced issue, and I’m not sure I’m going to give it the most comprehensive treatment available (simply because there are huge gaps in own knowledge), so I’ll try to keep this (comparatively) brief as a potential… Continue Reading

The first Earth Day was the result of Gaylord Nelson, Pete McCloskey, and Denis Hayes

“This planet is threatened with destruction — and, we who live in it, with death.” This were some of the first words associated with Earth Day when it started — way back in 1970 — and despite being depressing, the… Continue Reading