Customer insight? That requires thinking, yes.
What if I told you … it’s possible to view customers as more than simply wallets with fingers? Continue Reading
Marketing
Marketing used to be about power branding, advertising, and the like. Now it seems to be about social, content, targeting, and advocacy. What does the future of marketing actually look like, though?
Email writing skills: BLUF
Most emails are low-context slop fests where you have no idea what steps you’re supposed to take next. What if we turned to the military to find ways to improve this? Continue Reading
Digital monetization is becoming more confusing
If a CMO is looking at monetization plays that represent 16 percent of revenue vs. 84 percent of revenue, where do you think their attention might fall? Continue Reading
Facebook as an echo chamber isn’t breaking news, dipshit
This seems to have confused people more than it probably should. Continue Reading
Is choice overload a real thing?
When companies are consistently trying to prove innovation and growth, they’ll enter new verticals — further crowding those verticals. Is this stressing consumers? Continue Reading
Why your marketing campaigns suck
Over-focus on process and quantity of tasks + under-focus on value and clarity of concept. Continue Reading
Digital marketing strategy: The big lies
When lies and buzzwords replace the real deal of how to think on/approach what you do digitally, that’s less than stellar. Continue Reading
The ‘on brand’ problem
It’s important to be “on brand,” yes, but you need an actual understanding of what that term means in order to achieve that nirvana. Continue Reading