Top eCommerce trends of 2017
Some help from my friends over at payever. Continue Reading
Branding
Employee branding begins by cutting buzzwords
Rushing to buy software probably won’t make this any better, alas. Continue Reading
Digital monetization is becoming more confusing
If a CMO is looking at monetization plays that represent 16 percent of revenue vs. 84 percent of revenue, where do you think their attention might fall? Continue Reading
Digital marketing strategy: The big lies
When lies and buzzwords replace the real deal of how to think on/approach what you do digitally, that’s less than stellar. Continue Reading
The ‘on brand’ problem
It’s important to be “on brand,” yes, but you need an actual understanding of what that term means in order to achieve that nirvana. Continue Reading
User personas are mostly worthless
If you’re still using “user personas” or “marketing personas” but claiming data is massively important, well, you’re lying to yourself somewhere in the process. Continue Reading
Email marketing best practices: Be conversational
Have a dialogue. Show your value. Continue Reading
Personal branding: Sounds buzzword-y, is crucial
A ‘brand’ is a marketing innovation — it’s a controlled series of graphics, text, and ads, etc. So a ‘personal brand’ can feel very forced or inauthentic and even buzzword-y. But that’s too bad, because in the modern hiring climate, personal branding is essential. Continue Reading