The white paper marketing bubble will pop soon, right?
The supply-demand problem of content marketing comes home to roost. Continue Reading
Marketing
Marketing used to be about power branding, advertising, and the like. Now it seems to be about social, content, targeting, and advocacy. What does the future of marketing actually look like, though?
The value of protests in the algorithm age
Those 29 likes on your funny Instagram sign are not “fighting the establishment” just yet. Continue Reading
Add “business journey” to the buzzword list
Your origin story and path forward should be notable elements of who you are, but often they’re jargon-chocked BS. What now? Continue Reading
Engagement marketing gets destroyed by growth KPIs
The Shrine of Big Numbers mostly destroys effective marketing. Continue Reading
How to convince someone: Currency of the modern age
In an era of never-ending opinions and fake news, this seems fairly important. Continue Reading
The brand awareness strategy paradox
Ah, kneeling to worship at The Shrine of Big Numbers. Continue Reading
Top eCommerce trends of 2017
Some help from my friends over at payever. Continue Reading
Employee branding begins by cutting buzzwords
Rushing to buy software probably won’t make this any better, alas. Continue Reading