RIP “brand messaging”

Posted on by Ted Bauer

A “community manager” is significantly more important than a “brand manager” in modern business. Continue Reading →

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The misconception that crushes productivity

Posted on by Ted Bauer

Seat time is a bigger lie than “females don’t like sex.” Continue Reading →

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Work: Pay less attention to “cultural fit,” more attention to “enculturability”

Posted on by Ted Bauer

What does “cultural fit” even mean? Continue Reading →

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Stop thinking of business relationships as purely transactional

Posted on by Ted Bauer

People are people. They aren’t just “leads.” Continue Reading →

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Are gender dynamics so skewed because men are terrified of women?

Posted on by Ted Bauer

We might be getting close to the raw skin of the issue here. Continue Reading →

Did modernity kill contemplation?

Posted on by Ted Bauer

Reaction vs. response. Continue Reading →

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Stop asking boring questions when you meet new people

Posted on by Ted Bauer

“What do you do?” doesn’t cut it. Continue Reading →

The complex picture around pride at work

Posted on by Ted Bauer

This is a nuanced issue, but needs to be addressed. Continue Reading →