Customer insight? That requires thinking, yes.
What if I told you … it’s possible to view customers as more than simply wallets with fingers? Continue Reading
We’ve been working the same way for a long time. Can/will it ever change? And what will that look like?
What if I told you … it’s possible to view customers as more than simply wallets with fingers? Continue Reading
It’s not about rolling over and playing dead for the execs, but it does involve a bit of strategy and logic. Continue Reading
It’s less about KPI chest-pounding and breathless revenue analysis, and more about understanding how the pieces of human interaction fit together. Continue Reading
Most emails are low-context slop fests where you have no idea what steps you’re supposed to take next. What if we turned to the military to find ways to improve this? Continue Reading
Watching Love Actually and KPI-chasing don’t go hand-in-hand. Continue Reading
Look around the world right now. It’s not, ahem, pretty. Continue Reading
Your wanker boss is hitting you right in the support network. Continue Reading
It used to be about light bulbs in Illinois factories. Now it’s about listening to, and engaging with, the people who work for you. Continue Reading